Deploying CapturePoint

Swedish Match Group

Swedish Match Group

Project Summary

The notion may seem quaint today, but the multinational giant that is Swedish Match Group was very much built on the 19th century industrial process of turning timber into matches. Today, Swedish Match Group is a unique, modern tobacco company, striving to become the global leader in smokefree tobacco products. The company’s core product, Snus, is currently being launched in the U.S. Utilizing CapturePoint, an innovative technology software platform developed exclusively by Oncall, the Swedish Match Group is able to market its new product on handheld devices that actually capture consumer data as they interact with the technology.