For a Fortune 100 consumer goods manufacturer, Oncall applied PromoVantage, our proprietary promotions engine, for a fully integrated telephone and web-based "instant win" sweepstakes. By playing one of 750 product UPC codes ranging across a wide variety of brands, consumers were eligible to win various prizes on the phone or online. More than 1.5 million customer entries were received during the first month of the promotion, despite the fact that there was no on-pack or in-store advertising support. Combined with extensive demographic data, weekly market intelligence reports, and ultra-secure processes, our client harnessed the power of PromoVantage.