When The J.M. Smucker
Company and The Walt Disney Company joined forces for
the Smucker's® "Flavors of Fun" instant
win promotion, Oncall and Flair made sure that it was
a ringing success. Handling more than one million telephone
calls in the first sixty days of the promotion without
reaching 50% capacity, Oncall demonstrated why global
brands rely on a dependable partner. Using 40 random
codes printed on ten million game pieces on jars of
product, consumers won hundreds of prizes ranging from
coupons to a Grand Prize cruise for twelve. The J.
M. Smucker Company monitored the results on a daily
basis using PromoView, a global snapshot of activity
exclusively available through Oncall's patent-pending
PromoVantage system.
|