Oncall created a CD-Rom based application that walks Harley-Davidson dealers step-by-step through the advertisement generation process. In order to make this process simple and intuitive, Oncall developed a PDF Generator that allows the dealers to customize content. Dealers choose from numerous ad types, categories, topics, images and copy for the creation of their advertisement. After building an ad, dealers enter in their own customized message, preview, then download or email the final PDF ad to a printer of their choice. Also included on the CD-Rom are radio spots that can be emailed directly to a dealer's local radio station.